What is Asfoura?

Asfoura is a dream - a dream of building a world of stories and books which children can get lost in.


A sanctuary of stories depicting Egyptian culture, beyond that of the Pyramids and the Nile. Egypt is that, and so much more and we aim to provide children with high quality, well illustrated books that can show them that. 


We aim to tell stories children are excited by and can relate to, and most importantly, in Egyptian Arabic. This will provide them with an enjoyable storytime experience and help develop their spoken Arabic in a non-intimidating and familiar way because Arabic fluency is a key struggle to many these days. 


Asfoura will be their resort when they want a fun story, a story they can relate to, and a story that is beautiful.